SIZING UP THE FUTURE –
ELVI EXTENDS SIZE RANGE UP TO 28
Elvi has long understood the value of listening closely to its customer; it’s been one of the key factors in establishing them as the destination fashion brand for women size 16 and over. Now the Elvi customer is asking for a larger size. So, to the current sizes 16-26, Elvi is adding a flattering size 28 in selected styles.
“The feedback we’ve been getting from our customers suggests that we will be providing them with a much needed extended size range” says Elvi Design Director, Helen Beney. “Our customers want quality, stylish designs that have been created specifically for their shape. By extending our size range we can cater for size 28 ladies who may currently be struggling to find well cut, well made clothes that really do offer the perfect fit”.
As the UK’s largest independent specialist plus size brand, with 90 stores and concessions throughout the country, Elvi’s expertise lies not only in designing for the fuller figure but in understanding the importance of proportion from neck to hem.
Unlike other retailers, many of whom merely up-size their current styles, Elvi designers work hard to get the proportions absolutely right, in every size. The result is a loyal customer base who come back season after season for the assurance of fit and quality, plus the confidence and inspiration to wear both timeless classics and the latest trends in shapes and sizes that always flatter.
The new size 28 will be available online in Elvi’s new Autumn/ Winter collection from early September 2008, as well as in 23 Elvi stores and two concessions. It is in-store that Elvi customers really get the most from the brand expertise, as Elvi consultants are highly trained to help customers style pieces from day to night, as well as adapt the latest trends, to create a look that’s truly their own.
For further press information, stockist stores and concessions please contact Carla Bicknell on 01527 400485 or carla.bicknell@elvi.co.uk
Visit our main website (link below) to browse through a small selection of outfits and we will be delighted to welcome you at the Avenue where you will be able to see the complete Elvi Collection
Click to visit our website: www.elvi.co.uk
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